|
Posted:
22-10-10
For several years now, the OFSC and its clubs have used
the Zero Tolerance logo and message to help eliminate
drinking and riding. As a North American leader in this
ongoing campaign, the OFSC is pleased to be among the
first to embrace the new ZERO ALCOHOL logo and message.
Why the change? Zero Tolerance created a certain amount
of confusion and misinterpretation in some
jurisdictions, such that the message was equivocal and
not universally embraced. Did Zero Tolerance mean zero
tolerance for drinking more than the legal limit? No
drinking at all? Did it even mean for alcohol? The focus
of the new initiative was to come up with a clear and
unequivocal position that could not be misinterpreted…
and Zero Alcohol certainly does that.
Zero Alcohol does not change the OFSC position on
drinking and riding. We have always been clear to mean
NO DRINKING before or during snowmobiling. So all the
new Zero Alcohol message does for us is to reinforce our
position and make it that much easier to promote.
Source: MainTrail, November 2009 |
|
