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Posted: April 09, 2009
(Barrie, ON. April 09,
2009): As the Go Snowmobiling Campaign
wraps up its second winter, the Ontario Federation of
Snowmobile Clubs is pleased to report strong results
with increased permit sales, positive sled sales,
encouraging feedback from the tourism sector, and many
first time snowmobilers on the trails. Consequently,
plans are already underway for Go Snowmobiling 2009/10
including a new direction for showcasing this important
lifestyle campaign.
The new approach takes into account the impact of the
economic downturn on our industry and is based on
careful analysis of better ways for the OFSC to work
with its many partners through these tough times.
This past season, the OFSC tested a small Go
Snowmobiling presence at non-traditional shows including
the Fall Cottage Life Show and the Toronto Motorcycle
Show. Shows like these put Go Snowmobiling front and
centre with thousands of qualified, potential
snowmobilers who are already committed outdoors and
powersports enthusiasts.
With all of these factors in mind, the OFSC has decided
to focus on expanding other showcase opportunities as
part of the 2009/10 Go Snowmobiling Campaign and
will not be hosting its own stand alone show this
fall.
“Our primary Go Snowmobiling goal from the outset was
and continues to be to introduce as many new people as
possible to this great family recreation activity,” said
OFSC Executive Director Paul Shaughnessy. “As
responsible leaders, we believe it will
be more productive and cost effective for both organized
snowmobiling and our industry to take Go Snowmobiling to
other shows where our target audience already exists in
large numbers.”
The OFSC wishes to thank Arctic Cat, Polaris, Ski-Doo (BRP),
Yamaha, Canadian National Sportsmen’s Shows (CNSS),
OTMPC, OFSC districts, and all other exhibitors for
their support of the OFSC Go Snowmobiling Show.
As OFSC President Bruce Robinson commented: “In
partnership with CNSS, we produced a very professional,
classy event that highlighted everything the OFSC has to
offer and we are very proud that our show served our Go
Snowmobiling goals for two years. Now, with the
continuing support of our districts, the four OEM’s, and
many other industry stakeholders, it’s time for our Go
Snowmobiling Campaign to take this new direction.”
The OFSC Go Snowmobiling Campaign is targeted to
increase participation in recreational snowmobiling and
help grow the industry by promoting the snowmobiling
lifestyle. The Ontario Federation of Snowmobile Clubs is
dedicated to providing strong leadership and support to
member clubs and volunteers, to establishing and
maintaining quality snowmobile trails which are used in
a safe and environmentally responsible manner, and to
furthering the enjoyment of organized snowmobiling.
For further information, please visit
www.ofsc.on.ca
or contact: Paul Shaughnessy (705) 739-7669
(OFSC Club Bulletin CB08:2009)
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Paudash Trail Blazers Snowmobile Club, P.O. Box 130, Apsley, Ontario K0L 1A0
Phone: (705) 656-2292 Fax: (705) 656-2602 Toll Free: 1-800-385-8644 info@paudashtrailblazers.on.ca |
